Yup. You read that right. Now there is a way to print your own makeup, which could be dangerous in the hands of me. Mink is a 3-D printer for makeup that retails for $275.00. How it works is you download the app on your iPhone, take a picture of a color, then you upload it to the printer and hit print! Voila! Your own custom color! Grace Choi debuted her printer at Tech Crunch 2014 and took the beauty world by storm. Well, maybe not a huge storm, but storm nonetheless! Here is a video of how it works!
Within the first minute of her presentation, Choi stated the multi-billion dollar beauty industry has the advantage of color selection and that's what you're paying for. Now, if you are only after a certain color, then this looks like you're solution! But what about formula? How long it wears? A formula for dry skin? Oily skin? Are there scents? The beauty industry does not have just color on their side. It's a lot more to that. You can find very similar lipstick shades but from all different brands, they all apply differently, they all have different lasting powers, and different packaging. Choi has oversimplified the beauty industry for her printer.
Now, the website doesn't go over a lot of things which may be included in the printer. Important things like the shelf life of the powders and cosmetic grade inks before they're used, how easy it is to clean the printer, how many uses the inks have, the ingredients, the shelf life of the makeup once it's made, the formula. Nevertheless, I think I need one... for science... What do you think? Do you think this will catch on?